All Ad Formats

All Ad Formats

Names & Sizes | Mobile, Video & Display

MaxxRTB Platform supports various IAB standard ad formats for Mobile, Video and Display.

Display Ad formats - Image, HTML, Text, Flash, Inline Video, Overlay video.

Mobile Ad formats - Basic ( Image & Text), MRAID ( Expand Reveal ), Interstitial, IAB Rising Star, Full Page, Adhesion, Pull Creative, Slider Creative, Filmstrip creative, Inline video, Overlay video.

Video Ad formats - Such as VAST compliance ad formats. It supports in-stream (pre roll, mid roll, post roll, overlay & companion ads), in-banner and in-text video ad formats.

To ensure your ads are accepted on all inventory sources, please follow the IAB US Display Guidelines and Mobile Guidelines. Specifications vary from exchange to exchange. The following specifications are particularly important for the widest acceptance of ads.

Web / Display Creatives:

  1. Image Creatives: All ads must have border, file size must less than 250 kb. List of supported ad dimension for image creatives:


IAB Full Banner (468x60) IAB Skyscrapper (120x60)
IAB Leaderboard (728x90) IAB Button 1 (120x90)
IAB Button 1 (120x60) IAB half Banner (234x60)
IAB micro bar (88x31) IAB square Button (125x125)
IAB vertical Banner (120x 240) IAB rectangle (180x150)
IAB medium rectangle (300x250) IAB large Rectangle (336x280)
IAB vertical Rectangle (240x400) IAB square popup (250x250)
IAB wide skyscrapper (160x600) IAB pop under (720x300)
IAB 3:1 rectangle (300x100)

  1. HTML Creatives: All ads must have border, ads cannot animmated more than 30 sec. List of supported ad dimenstion for HTML creatives:


IAB Full Banner (468x60) IAB Skyscrapper (120x60)
IAB Leaderboard (728x90) IAB Button 1 (120x90)
IAB Button 1 (120x60) IAB half Banner (234x60)
IAB micro bar (88x31) IAB square Button (125x125)
IAB vertical Banner (120x 240) IAB rectangle (180x150)
IAB medium rectangle (300x250) IAB large Rectangle (336x280)
IAB vertical Rectangle (240x400) IAB square popup (250x250)
IAB wide skyscrapper (160x600) IAB pop under (720x300)
IAB 3:1 rectangle (300x100)

  1. Text Creatives: Ad supports in all browsers, no limitation to add text content


  1. Flash Creatives: Ads must have border, ads can not animmated more than 30 sec, File size must be less than 250 kb. List of supported ad dimension for Flash Creatives:


IAB Full Banner (468x60) IAB Skyscrapper (120x60)
IAB Leaderboard (728x90) IAB Button 1 (120x90)
IAB Button 1 (120x60) IAB half Banner (234x60)
IAB micro bar (88x31) IAB square Button (125x125)
IAB vertical Banner (120x 240) IAB rectangle (180x150)
IAB medium rectangle (300x250) IAB large Rectangle (336x280)
IAB vertical Rectangle (240x400) IAB square popup (250x250)
IAB wide skyscrapper (160x600) IAB pop under (720x300)
IAB 3:1 rectangle (300x100)

  1. Inline Video Creatives: All video ad must have border, file size must be less then 2MB, ad cannot play more than 30 sec.

Progressive (HTTP):
Streaming (RTMP):
List of supported ad dimension for Inline video (Porgressive or Streming).
IAB medium rectangle (300x250) IAB 3:1 rectangle (300x100)
IAB Full Banner (468x60) IAB Leaderboard (728x90)
IAB small Rectangle (300x60)

  1. Overlay Video Creatives: Open a page in new window or play video progressive or streaming


Image overlay:
SWF overlay:
Text overlay:
List of supported ad dimension for Overlay Video (Image overlay or SWF overlay or Text overlay).

IAB medium rectangle (300x250) IAB 3:1 rectangle (300x100)
IAB Full Banner (468x60) IAB Leaderboard (728x90)
IAB small Rectangle (300x60)

Mobile and Tablet Creatives:

  1. Image Creatives: List of supported ad dimension for image creatives:


Smart Phone Creative:
Static Wide Creative(320x50) Static Creative (300x50)
Static Interstitial Creative (300x250)

Feature Phone Creative:
Large Creative (216x36) Medium Creative (168x28)
Small Creative (120x20)

Tablet Phone Creative:
Large Creative (728x90) Medium Creative (468x60)
Small Creative (300x250)

  1. Text Creatives: Ad supports in all browsers, no limitation to add text content.


  1. Expand Creatives:


Base Creative (320x50) Expand Creative (320x480)

  1. Reveal Creatives:


Base Creative (320x50) Reveal Creative (320x480)

  1. Interstitial Creatives:

Base Creative (320x50)

  1. Full Page Flex Creatives:


Horizontal background: (1280x1280), (1024x1024), (800x800), (480x480)
Vertical background: (1280x1280), (1024x1024), (800x800), (480x480)
Content creative: (768x768), (600x600), (480x480), (320x320)

  1. Adhesion Creatives:


Base Creative: Portrait (320x50), Landscape (480x50), Tablet (728x90), Tablet (1024x90)
Horizontal background: (1280x1280), (1024x1024), (800x800), (480x480)
Vertical background: (1280x1280), (1024x1024), (800x800), (480x480)
Content creative: (768x768), (600x600), (480x480), (320x320)

  1. Pull Creatives:


Base Creative: Portrait (320x50), Landscape (480x50), Tablet (728x90), Tablet (1024x90)
Horizontal background: (1280x1280), (1024x1024), (800x800), (480x480)
Vertical background: (1280x1280), (1024x1024), (800x800), (480x480)
Content creative: (290x205), (435x308), (544x385),(696x492)
Icons for creative content: (80x75)
Icons for creative video: (80x75)

  1. Slider Creatives:


Base Creative: Portrait (320x50), Landscape (480x50), Portrait (768x90), Landscape (1024x90)
Horizontal background: (1280x1280), (1024x1024), (800x800), (480x480)
Vertical background: (1280x1280), (1024x1024), (800x800), (480x480)
Content creative: (768x768), (600x600), (480x480), (320x320)

  1. Filmstrip Creatives:


Base Creative: (320x50), (480x50)
Filmstrip Vertical: (320x480), (320x480), (320x480), (320x480)
Horizontal ad: (480x320), (480x320), (480x320), (480x320)
Tablet ad: (300x600), (300x600), (300x600), (300x600), (300x600)

  1. Inline Video Creatives: All video ad must have border, file size must be less then 2MB, ad cannot play more than 30 sec.

Progressive (HTTP):
Streaming (RTMP):
List of supported ad dimension for Inline video (Porgressive or Streming).
IAB medium rectangle (300x250) IAB 3:1 rectangle (300x100)
IAB Full Banner (468x60) IAB Leaderboard (728x90)
IAB small Rectangle (300x60)

  1. Overlay Video Creatives: Open a page in new window or play video progressive or streaming


Image overlay:
SWF overlay:
Text overlay:
List of supported ad dimension for Overlay Video (Image overlay or SWF overlay or Text overlay).
IAB medium rectangle (300x250) IAB 3:1 rectangle (300x100)
IAB Full Banner (468x60) IAB Leaderboard (728x90)
IAB small Rectangle (300x60)