Terms & Conditions

Cookie Policy

Effective Date: December 03, 2016

We use cookies, pixel tags, SDKs and ad tags to automatically collect certain information about your visit to the MaxxRTB website and when you view an advertisement on your device through MaxxRTB.

When you visit MaxxRTB website, we serve first party cookies to your computer or mobile device to enable certain website functionality. Our third party technology providers may also serve third party cookies to your computer or mobile device to enable third party services through our website.

When you visit a website or use an app that uses MaxxRTB services, we will serve a third party cookie to your computer or mobile device through that website or app. This enables us to recognize your computer or mobile device both when you use that website or app and also when you visit other websites and apps that have partnered with us.


1. Cookies:

Cookies are small data files containing a string of characters, such as unique browser identifiers. Cookies are stored on your computer or other device and act as unique tags that identify your browser. Our servers may deploy a cookie on your browser when you visit the MaxxRTB Websites. Our Clients and Partners may do likewise on the MaxxRTB Websites, our Clients' and Partners' websites, and elsewhere. MaxxRTB may use both session cookies and persistent cookies. Persistent cookies, unlike session cookies, remain after you close your browser, and may be used by your browser on subsequent visits to any given website. Using persistent cookies, a site operator (or a third party they work with) can "remember" what you have previously done on a website and personalize the site, or ads you see, for you.

This technology may also provide a site operator or third party (or us, when you visit the MaxxRTB Websites) with information regarding your IP address, browser type, the web pages that you visit just before or after visiting a website, the web pages viewed, and the dates and times of your visits.


2. Pixel tag:

Pixel Tag (also commonly known as a web beacon or clear GIF) is an invisible 1 x 1 pixel that is placed on certain web pages. When you access a web page with a pixel tag, the pixel tag may generate a generic notice of the visit, and permit us, or our Clients or Partners, to set or read cookies. Pixel tags are used in combination with cookies to track the activity on a website by a particular browser on a particular device. If you disable cookies, pixel tags simply detect a given website visit.

We, alone or with our Clients and Partners, may use cookies to, for example, "remember" you, track trends, and collect information about how you use our Clients' or Partners' websites or interact with advertising. We, and our Clients and Partners, use cookies to provide relevant content to you and replace non-relevant ads with ads that better match your interests.


3. Mobile SDKs:

The SDK is computer code that app developers can include in their apps to enable ads to be shown, data to be collected, and related services to be implemented. We may use this technology, for example, to analyze or measure certain advertising through apps and browsers based on information associated with your mobile device.

Our Clients or Partners may use the above technologies (sometimes, in combination with each other or other data such as IP addresses or hashed or de-identified data files) to coordinate identifiers across platforms, browsers, or devices, in order to more efficiently analyze or target advertising.


4. Ad Tags:

Ad Tags is a piece of HTML or JavaScript code that your webmaster or developer inserts into the source code of a web page; tell the browser how to display the advertisement on website

HOW DO WE USE THESE TECHNOLOGIES?

For MaxxRTB WEBSITE

We use cookies and pixel tags (web beacons) to improve the website, monitor and analyze web traffic. This enables us to understand which parts of our website are of greatest interest to our visitors, as well as to understand certain aggregated geographic and demographic information about our visitors. We use this information to continuously improve our website offering for the benefit of our visitors.

Specifically, we use the following types of cookies on our website:

Type of cookie

Who serve these

What they do

Essential website cookies

MaxxRTB.com

These cookies are necessary to provide you with services available through this website and to use some of its features, such as access to secure areas. Without these cookies services you have asked for, like secure client account pages, would not be possible.

Performance and functionality cookies

MaxxRTB.com

These cookies enhance the performance and functionality of our website but are non-essential to its use. However, without these cookies, certain functionality (like search functionality) may become unavailable.

Analytics web beacons and customization cookies

Google Analytics (click here to opt out)

These technologies collect information that is used either in aggregate form to help us understand how the website is being used or how effective our marketing campaigns are, or to help us customize the website for you.

For MaxxRTB Services

We use cookies for analyzing usage and for tracking the ad serving process. The cookies we serve enable us to collect information about how individuals interact with our clients' websites and apps, so that we can better customize the advertisement we serve and prevent serving ads they have already seen or are not interested in. We also use cookies to collect certain reporting information about the ads we serve, such as the type of device on which they were viewed, the geographies where they were viewed, the format of the ad displayed (such as text or image format) and so on.


Specifically, we serve the following cookies through our clients' websites and apps when they use our ad network services:

Cookie names

Cookie value

Cookie purpose

Cookie duration.

'maxxrtbretarget_[campaignid]'

A unique alphanumeric sequence Cookie value : (campaignid) that is specific to the browser or device the user is using to view the website or app.

These cookies enable us to keep a record of the publisher site or developer app you where using when you were shown or interacted with an ad. Cookie expire time set as expire time of campaign.

3 Years

The most effective way to disable cookies in your browser that we suggest consulting the help section of your browser or taking a look at a website about cookies which offers guidance for your browser or device. Please note that disabling cookies may prevent you from accessing some of the MaxxRTB Websites' functionalities and offerings, and those of other websites you visit. If you would like to opt out from having ads tailored to you please follow the instructions in Opt-Out Options on MaxxRTB website.